Berlin-headquartered music company BMG has booked the German capital’s 1,600-seat Theater des Westens (TdW) nightly until the end of 2024 to house its growing event business in direct.
The acclaimed record label and music publisher entered the live business in 2020 with the acquisition of a majority stake in event promotion/production company Undercover.
BMG’s shows at TdW will include a series of national and international artist residencies, as well as BMG’s growing roster of musicals.
“The Theater des Westens is arguably the largest theater in the German capital,” says Hartwig Masuch, CEO of BMG. “As a Berlin-born company and the only German-owned and operated global player in the music industry, we are proud to make this investment in the musical life of our hometown.”
“We see a particular opportunity for established artists who want to put on a high-end show in a beautiful venue rather than embark on a regular tour”
The TdW is operated by Dutch live entertainment company Stage Entertainment, while the building is owned by the city of Berlin.
“We are committed to making Theater des Westens the premier entertainment venue in Berlin,” said Dominique Casimir, BMG’s Chief Content Officer. “To take such a long lease on a venue is a first for a music company. We are starting with two great shows – Ku’damm 56 and now ROmeo & Julia – but there’s a lot more to come.
“Bringing high-end artist residencies to Berlin is a first in Germany. We see a particular opportunity for established artists who want to put on a high-end show in a beautiful venue rather than embark on a regular tour.
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